Thank you to everyone who joined us in celebrating New Homes Week 2026 and helping to increase visibility of the many benefits of new build homes.
More than 175 organisations - including at least 100 HBF members - took part, marking our highest level of participation to date. Over 100 news stories highlighted new homes and the campaign, while hundreds of advocates engaged on social media, contributing to an impressive potential reach of more than 290 million.
Our 2026 theme, The Power to Move, enabled us to cut through market uncertainty and position new build homes as an empowering choice for would be buyers - driving consideration and action by spotlighting the advantages of today’s new builds.
What is New Homes Week?
Launched in 2005, New Homes Week is an annual awareness campaign providing a positive, unified platform for the industry to promote the benefits of new build homes to both consumers and businesses.
Each year, the campaign continues to grow - reaching wider audiences and engaging more individuals, influencers, and organisations.
New Homes Week 2026 in numbers
This year’s campaign delivered outstanding results
- 100+ media stories generated, with a combined estimated reach of over 290 million
- 1,178 downloads of our member toolkit, with almost 1,000 individuals accessing our resources
- 650+pieces of user generated content from businesses and individuals across social media, media and web
- Participation from 175+ organisations, including 100+ HBF members
- Influencer collaborations delivering 800k+ views in just two weeks and 12,300 interactions - an 89% increase on 2025 engagement levels
Influencer highlights
Authentic storytelling lies at the heart of New Homes Week- sharing real voices that educate and inspire.
We were proud to collaborate with a diverse range of influencers, including:
- Olivia Bowen with Bellway Homes
- Tayo Oguntonade with Zoopla
- Kirsty Gore (KJG Home)
- Emily Steers with Bloor Homes
- House of Three
Our partners and supporters
Our campaign partners played a vital role in amplifying our message and championing the industry’s voice.
This year, we were pleased to work with Octopus Energy on the release of an updated Watt a Save report, highlighting the energy efficiency benefits of new homes and providing fresh data points for our members. This activity enabled us to secure trade media support for the campaign and provided new data points to support key messaging.
Alongside our influencer activity, Zoopla delivered targeted consumer activity that resulted in a 23% uplift in search sessions. Combined with social content and developer sponsored editorial reaching two million consumers, this drove a 7% increase in traffic to the Zoopla New Homes homepage. On-site articles were supported by additional marketing activity including content, CRM and social, which delivered a 28% uptick in applicant leads compared to the previous week
Rightmove generated more than 3.5 million impressions across email, site banners and LinkedIn, and published new content showcasing new build benefits - 7 reasons a new build could be right for you – including a buyer case study. This resulted in strong engagement from its active buyer audience, and incremental clicks to New Homes Week content and its New Home search page.
Halifax Intermediaries secured two op-eds in Mortgage Solutions and supported the campaign on LinkedIn. Meanwhile, a joint release with Close Brothers Property Finance, highlighting challenges facing SMEs, was picked up by Development Finance Today, Housebuilder, Showhouse and The Intermediary.
Looking ahead
New Homes Week 2027 will return from Monday 1 February 2027.
Keep up to date
Sign in to your free online account to join the HBF member mailing list or Add your PR, marketing and digital agency contacts to our mailing list.
Contact the team
If you have feedback or suggestions for our next campaign, contact the communications team at comms@hbf.co.uk. If you are a senior marketing lead for a membership organisation, consider joining our Marketing Group to shape activity. Contact info@hbf.co.uk for more information.